Nintendo is actively moving digital. After recently announcing that New Super Mario Bros. 2 for the 3DS will be sold as a downloadable title, the Kyoto-based game company also revealed that the Wii U will also have downloadable games as well—the Nintendo-published games, at least.
The digital Wii U games can be downloaded through Nintendo’s eShop service. But alas, you still have to purchase the download codes from a retail store, which defeats the convenience of buying online, or through an online vendor.
Here’s what Nintendo of America told Kotaku about its digital downloads:
Nintendo is aiming to significantly expand its digital business. In August, New Super Mario Bros. 2 for the Nintendo 3DS system will launch both as a packaged game at retail stores and as a digital download in the Nintendo eShop. The majority of future Nintendo-published Nintendo 3DS games will have the same dual-distribution strategy. Likewise, the majority of Nintendo-published Wii U games will be available both as packaged products and as digital downloads starting on launch day.
These downloadable games will be available for purchase at participating retail stores and on retailers’ websites. Our customers can visit retail outlets or their online shopping sites, look for the products they want and pay for the product there. The retailers will then provide shoppers with a 16-digit code that can be exchanged in the Nintendo eShop for the game. This will give shoppers more options to find and purchase their favorite games.
Unfortunately, Nintendo didn’t say anything about any option to purchase digital download games directly from the eShop service.